Social Media Marketing
Build real connection through social
Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.
At Spier, we believe the strength of Social is its ability to faster deep, meaningful relationships between people and the communities, organization and brands that matter to them.
Benefits of Social Media Marketing
With such widespread usage and versality, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing.
Drive Traffic
Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers. Plus, social signals are an indirect SEO factor.
Generate Leads and Customers
You can also generate leads and conversion directly on these platforms, through features like Instagram / Facebook Shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
Increase Brand Awareness
The visual nature of social media platforms allows you to build your visual identity across vast audiences and improve brand awareness. And better brand awareness means better results with all your other compaigns.
Build Relationships
These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold dicussions, and connect directly with individuals.