Wondering what’s typically included in comprehensive PPC packages and whether it’s worth investing in?
PPC or pay-per-click advertising is a great way of generating immediate traffic to your website and conversion for your business. In this model of digital advertising, you need to pay every time your ad is clicked.
To build an effective PPC campaign, you should also know about all the different types of PPC ads available to you. Here are some of the most common PPC ads included in a comprehensive PPC package.
Paid search ad is the most common type of PPC ad that you will find included in most PPC packages out there. Most advertisers and businesses start off their paid ads campaign with search ads.
Display ads differ from search ads in that the latter appears when users are specifically searching for related products or services. Display ads are mainly shown to users who may be interested in the particular service or product.
Remarketing ad campaigns are targeted to users who have visited your website before. Since these users have already shown interest in your products or services, a strategic remarketing ad campaign can be effective and profitable for your business.
With videos becoming the most consumed forms of content on the internet, video ads are gaining momentum with each passing day. Over 85% of businesses rely on videos as a crucial part of their digital marketing efforts.